SEO, SEO, Oh, SEO. Everyone is talking about this when you want to get a website for your portfolio or business. But what is it, and how can this term benefit you in getting more leads and exposure compared to advertisements on Google & social media?
No worry, with this short & precise article, you are no longer a "dummy" to SEO.
What is SEO?
SEO stands for Search Engine Optimization and refers to the practice of optimizing a website to improve its ranking in search engine results pages (SERPs) and drive more organic traffic to the website.
Why is SEO important?
SEO is important because it helps to ensure that your website appears as high as possible in search engine results, making it easier for potential customers to find your business online. This can lead to increased traffic, brand awareness, and ultimately, more sales and conversions. Additionally, SEO helps to ensure that your website is user-friendly and optimized for mobile devices, which can improve the overall user experience. Finally, SEO improves website visibility in search engines like Google or Bing and can provide invaluable insights into customer behavior from key metrics such as click-through rates.
How does SEO really work?
SEO works by using algorithms and ranking signals to evaluate the relevance and authority of a website. Search engines use these ranking signals to determine the order in which websites are displayed in the search results
What are the key components of SEO?
The key components of SEO include keyword research, on-page optimization, backlinking, and technical SEO.
Keyword research is the process of identifying relevant keywords to target in search engine results. Keyword research starts with understanding the intent behind the search query. Here are three primary questions you shall ask yourself when doing the research:
Are users looking for information with these keywords?
What keywords could be solutions to a problem
What keywords can promote a user to purchase a product?
Knowing the intent will help you select the right keywords to target. These keywords should be used throughout the website in content, image descriptions, and meta tags.
On-page optimization involves optimizing meta tags, content, and page structure to make sure that your website is optimized for the right keywords. In another way, On-page optimization is the process of optimizing webpages to be as relevant as possible for targeted keywords. This includes optimizing page titles, headings, content, meta tags, images and more with targeted keywords in order to help search engine crawlers understand webpage content better.
This action teaches crawlers (like Google boot or Bing search engine) to understand the page's topic and contents more easily.
Remember this fact, before a real human can reach your website, these robot crawlers are the first "person" to understand your website before they can identify your website is useful for their users.
Additionally, the optimization process may involve careful editing of the page's text in order to make sure it flows in a natural way and communicates the intended message clearly. By this, the crawler also will read your content in the way you write it and show the best phrase to its users. The more logical way, the better.
Backlinking is a powerful SEO strategy that focuses on building strong external links from other reputable websites to help improve the domain authority of the website that you are linking to. In an easier way, this action is to get more websites which are related to your industry to talk about your services or products.
Creating backlinks is an effective way to increase the online visibility of a website and can lead to a higher ranking in search engine results pages. It allows search engines to recognize the website as a credible source, giving it more authority and relevance.
Backlinking can be done manually by
creating and submitting content to external websites
by utilizing automated link-building software (*less preferred*)
Collaborate with reputable sources by inserting your website link on their blogs or webpages
It is also important to ensure that the links are placed strategically and that the anchor text used for the link is relevant to the content on the page.
Finally, technical SEO consists of monitoring various aspects like site speed or crawlability to ensure that search engines can index a website properly. This may be too technical for some of you. To make it easier, remember these 2 parameters:
The faster your website can be loaded, the better your ranking.
Put it off from the sitemap if the page is not meant to be accessed publicly.
SEO is a complex and constantly evolving field, but by following the basic principles outlined in this guide, you can improve your website's ranking and visibility in search engine results pages, and drive more organic traffic to your business. All of these measures, when combined, can help a webpage appear higher in search engine rankings, resulting in more traffic and more potential customers.
Best notice for you before leaving this article 👇🏻
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