When it comes to SEO, keyword selection is vital to the success of your website. The right keywords can help you attract relevant traffic, improve your search engine ranking, and boost your conversion rate. However, choosing the wrong keywords can have the opposite effect.
That's why it's important to take the time to select the right keywords for your website. This article will discuss the five factors you should consider when choosing keywords: relevance, search volume, competition, user intent, and cost.
Relevance - They need to be relevant to your products/services
When it comes to keyword selection, relevance is key. Your keywords should be carefully chosen to match the products or services you offer, as well as the specific needs of your target audience. If you sell shoes, for example, your keywords should be related to shoes – not clothing or accessories. And if you’re targeting a specific niche market, such as plus-size women’s shoes, your keywords should reflect that.
The most relevant keywords are those that are most closely aligned with what your target customers are searching for. To determine which keywords are most relevant to your business, start by brainstorming a list of terms describing what you do and sell. Then, use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to see how often these terms are being searched for and how much competition there is for each one.
Once you’ve identified a list of relevant, high-traffic keywords, it’s time to start incorporating them into your website content, product descriptions, and other marketing materials. Remember to use them naturally – stuffing your content full of keywords will not only turn off your readers but also get you penalized by search engines.
Search Volume - The higher, the better
Search volume is one of the most important factors to consider when selecting keywords. The number of searches conducted for a particular keyword can give you insight into the level of interest and demand for that keyword.
A high search volume indicates a large number of people are searching for that keyword, which means there is potential for your content to be seen by a large audience if you rank for that keyword. A low search volume, on the other hand, indicates that not many people are searching for that keyword, so it may be more difficult to rank for that keyword and reach your target audience.
Competition - be balanced with high, medium and low level
Competition is an important factor to consider when selecting keywords because it will determine how difficult it is to rank for a particular keyword. The more competition there is for a keyword, the more difficult it will be to rank for that keyword. There are a few ways to determine the level of competition for a particular keyword.
One way is to use a keyword research tool like Google AdWords Keyword Planner. This tool will show you the average monthly search volume for a keyword as well as the level of competition for that keyword. The higher the competition, the more difficult it will be to rank for that keyword.
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Another way to determine the level of competition for a particular keyword is to do a Google search for that keyword. Take a look at the results and see how many websites are competing for that keyword. The more websites there are competing for that keyword, the more difficult it will be to rank for that keyword.
You should also consider the quality of the websites that are competing for the keyword. If there are a lot of high-quality websites competing for the keyword, it will be more difficult to rank for that keyword. However, if there are mostly low-quality websites competing for the keyword, you may have a better chance of ranking for that keyword.
In general, you should avoid keywords with high levels of competition unless you have a strong website with high-quality content. If you do choose to target a high-competition keyword, be prepared to invest time and resources into optimizing your website and creating high-quality content.
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User Intent - avoid the jargon & think as a client
User intent is one of the most important factors to consider when selecting keywords. It is important to consider what the user is looking for when searching for a particular term. For example, if you are selling shoes, you would want to target keywords related to buying shoes, such as “buy shoes online” or “shoe store”. If you are targeting a more general keyword, such as “shoes”, you will need to consider how users search for that term and what they are looking for. Are they looking for information on shoes, or are they looking to buy shoes? This can be determined by looking at the search results for that keyword and seeing what type of results are returned. If the majority of the results are from retailers, then it is likely that users are looking to buy shoes when they search for that term. However, if the majority of the results are from articles or blog posts, then it is likely that users are looking for information on shoes.
Conclusion
The process of choosing the right keywords for your website can seem daunting, but it is important to remember the five key factors: relevance, search volume, competition, user intent, and conversion rate. By keeping these factors in mind, you can narrow down your keyword options and choose the ones that will be the most effective for your website.
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