First of all, What is website actually mean to a business man?
Technically, website is defined as follow:
A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
However, this definition is just makes all of the business owner confuse and what their really concern do they really need a website for their business and how this website could help their business. Our answers for these 2 questions are Yes, you are high recommended to have it and it will be able to help you meet a better expected returns for your business. The following are how it work.
1. Website is your silent ambassador yet most powerful representative of your business
You may have a shop lot and perfect location for your business but try to think back again on how your client know about your business before they stepping in to your shop? Do you really post a document outside of your shop to tell them what is the business or services you are providing? Definitely not (We believe you have some idea on what is website really mean to your business now after you read this line).
To have a website for your business is like a virtual information board let the people out there (either live in the same town with you or outside of your town) to know about your business and give them the information they need.
2. Website is a weapon for your business to connect even more potential clients
Nowadays most of us are searching the information by simply type our question in Google and the results returned from the search will be the answer and it will be buried deep in their mind. Let's apply this statement to your business marketing strategy, if your business name or any information related to your business being shown in the result, your brand will be implanted to their memory as well although they never know where is your business located and anything about your brand.
Eventually, they are more people know about your brand and little did we know that, indirectly, they become your business ambassador and spread your brand within their network. So do you still thinking having a website is not important for your business?
3. To have a website is the most effective marketing strategy to promote your business or your brand
There are a hundreds (or even thousands) kinds of platforms for you to promote your brand but no matter which platform you go after, there will be having a column to ask you to fill up your website address or url. This shows that the website is the most basic and unavoidable element to be included in your marketing plan.
By having a website, you are able to publish any kind of content you wish to have instead of fix to one type of content and even you could link or pull the content from other marketing platform like Facebook, YouTube or Instagram. In short, website is an one-stop platform for all of your content.
These are three main reasons on why you should have a website for your business. Contact us now and get a website that customized just for you. If you have more reasons on why your business should have a website, share it on our facebook page here.